You have to pay money to buy newspapers and magazines to see the advertisement in the print media, or at least turn on your television to watch the advertisement on the television. Outdoor advertising, which is the only advertising medium to be exposed to without effort, differs from the others in this respect.

Outdoor, which means “outdoor” in English, is also an advertising term; It includes advertisements using the open air as a medium. Outdoor advertising, which started with signage and giant advertisements made with paint on buildings in Turkey, has shown a very rapid development in the last few years, especially with the partnerships of foreign advertising agencies in the sector. These advertising tools have gained an indispensable place with their visual size and effectiveness by using the outdoor spaces that the public (consumers) use most in their daily life. The companies that use outdoor advertisements the most are the companies that have a distribution chain and want to reach the consumer directly.