The concept was translated from French to Turkish as a “word”. The original spelling of "Concept" is like this. It contains many words such as opinion, understanding, thought, new idea. Concept work can be used “as a word” in many industries. For example, an advertiser may use it for his works, while an interior architect may use the word "concept" to describe his works in the same way.

In order for a work to be compatible with the word "concept", or rather to overlap, the "corporate identity" study must be done first in the advertisement work to be done. It would be a little silly to use the word "concept" for a business without corporate identity work. In other words, we can call it "advertising/concept" work after the implementation phase of the designs to be made, together with the corporate identity.